Project Update: Craig "Tiger" Smith

A man of many ideas, Craig “Tiger” Smith had one in particular that was haunting him: to create a left-handed card deck.

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During Art of Freelance Fall 2016 he named, designed and branded The Sinister Deck. He also worked with an artist to create illustrations of famous lefties for each of the cards (like Kermit the Frog and David Bowie), launched a website and planned a Kickstarter campaign for it. Since the course ended, he launched the The Sinister Deck on Kickstarter which funded fully the first week (he’s made more than double his goal so far).

In his own words, Art of Freelance “helped me form a mental foundation of how to work on side projects.  And also reinforced the idea that accountability is key.”

Kai Bigwood